If you are lucky enough to be interviewed on the "Today" programme, about anything really, bung in a few existential threats or crisis and you'll be booked on all the Beeb's Radio 4 progs.
I have absolutely no idea why we bother with it. It's too long, most people haven't the foggiest idea what it means and I suspect most people who use it don't know either.
Which is why it's a "fave" on the Beeb. Jenny Murray gets bogged down on "Woman's Hour", sure enough she's banging on about the existential threat of the BOGOF offers at Tesco's. Evan Davis is nonplussed by a contestant on "Dragon's Den", and we're into an existential crisis in the High Street.
Even Clarkson has been known to raise the spectre of an existential moment , but usually phrased in good old Anglo-Saxon.
Which brings me to my point.
I've just be listening to a "Point of View". Usually a fifteen minute radio slot where someone quite bright and articulate tackles a question of the moment. Except tonight it was Will Self.
To be honest, with a name like that he immediately is not my favourite. He and Will.i.am. Now he's extremely bright and speaks with an undisguised "Estuary" accent, which I believe scores points in Islington's coffee shops.
But does he have to show off his cranium quotient so promiscuously? Every other word is at least twenty letters long with either a Latin or Greek root. What is wrong with good old Anglo Saxon, or Norse for that matter.
This is more a reflection of the lack of depth of my knowledge, but tonight I spent most of the time not listening to Will but referencing his collection of overly complicated sentences.
He was either showing off or knows no other way of speaking. Either way he's a loser.
Can I suggest that as an exercise in humility, reconnecting with the human race or just being more literate he tries to write in short sentences and with a max two syllables a word.
And if he says you can't express complex ideas simply. He's not trying.